A book event (a book signing) is a popular way for authors to create awareness for their work. Most large publishing houses require authors to participate in a 10-city book tour, at the minimum. For self-published authors, it's a good idea to arrange as many events as your time and budget allows. But, no matter who's making the arrangements, there are five key ingredients to making the event a success:
1. It is very important to plan your book event carefully. This means knowing exactly what you're going to say and how you will say it. Some authors believe that they can