I. Learning objectives

By the end of the lesson, students will be able to:

1. know some basic information about the advertisement; 

2. analyse the structure of the article and learn to write a summary;

3. write a summary of the magazine article about the advertisement.

II. Key competence focus

1. Analysis the structure of the article and summarize the main idea of each paragraph.

2. State attitude towards advertising tailored to individual customers’ needs.

III. Predicted area of difficulty

1. Summarize the main idea of each paragraph.

2. Write a summary about the article about advertisement.