A
Every person uses his own special words to show his ideas and feelings. Some of these expressions are commonly used for many years. Others are popular for just a short time. One such American expression is “Where’s the beef?”. It is used when something is not as good as it is said to be. In the early 1980s, “Where’s the beef?” was one of the most popular expressions in the United States. It seemed as if everyone was using it at the time.
Beef, of course, is the meat from a cow, and probably no food is more popular in America than a hamburger made from beef. In the 1960s a businessman named Ray began building small restaurants that sold hamburgers at a low price. Ray called this “McDonald’s”. Ray became one of the richest businessmen at last in America.
Other business people watched his success. Some of them opened their own hamburger restaurants. One company called “Wendy’s” said its hamburgers were bigger than those sold by McDonald’s or anyone else. The Wendy’s Company began to use the expression “Where’s the beef?” to make people know that Wendy’s hamburgers were the biggest. The Wendy’s television advertisement showed three old women eating hamburgers. The bread that covered the meat was very big, but inside there was only a bit of meat. One of the women said she would not eat a hamburger with such a little piece of beef. “Where’s the beef?” she shouted in a funny way. The advertisement for Wendy’s hamburger restaurants was a success. As we said, it seemed everyone began using the expression “Where’s the beef?”.
1. Who started McDonald’s restaurant?
A. Ray. B. McDonald.
C. Wendy. D. Three old women.
解析:细节理解题。根据短文第二段内容可知,McDonald’s restaurant 是由美国商人Ray创办的,故选A。
答案: A
2. Why did other people want to open hamburger restaurants?
A. They could sell hamburgers at a low price.
B. Hamburgers were easy to make.
C. Beef was very popular in America.
D. They could make a lot of money.
解析: 细节理解题。 Ray 的成功使他成了富豪,其他商家也看到了商机,所以他们也开办快餐店,因为他们认为能赚大钱。故选D。
答案: D
3. What does the expression “Where’s the beef?” mean?
A. The beef in hamburgers is not as much as it is said to be.
B. The hamburgers are not as good as they are said to be.
C. It is used when something is not as good as it is said to be.
D. Wendy’s is the biggest.
解析: 细节理解题。根据第一段第五句“It is used when something is not as good as it is said to be.”可知答案选C。
答案: C
