A
I was reading these interesting stories behind a group of great logos in the world.Personally Nike is my favorite one because it’s so simple.And I liked the stories behind them,which made me forget all other things.McDonald’s,Apple,Mercedes-Benz and Adidas own great logos as well,and they are among my favorites.
Nike
In the Greek myth,Nike is the goddess of victory and the source of inspiration for soldiers.This logo represents the wing in the famous statue of the Greek goddess.Nike’s logo was designed by Carolyn Davidson in 1971 for $35,and was registered as a trademark(商标) in 1995.
McDonald’s
The logo was designed in 1962 by Jim Schindler to resemble the arch-shaped signs on the side of the company’s then walk-up hamburger stand.Later on,the two golden arches were combined together to form the M.The McDonald’s name was added to the logo in 1968.
Apple
There are different stories behind Apple’s logo.Apple’s first logo,designed in 1976 by Ron Wayne,described Sir Isaac Newton sitting under an apple tree.This logo didn’t stay long and was almost immediately replaced by graphic designer Rob Janoff’s “rainbow Apple”,a rainbow-colored silhouette of an apple with a bite taken out of it.And then the rainbow-colored apple was replaced by the one-colored logo in 1998.It has not been changed so far.
Mercedes-Benz
The Mercedes-Benz logo,which was originally created by Gottlieb Daimler and was first used in 1909,consists of a simple description of a three-pointed star that represents its aim for motorization:on land,water and in the air.The company was founded by Gottlieb Daimler and Wilhelm Maybach.
Adidas
The Adidas logo,which was created by the founder of the company Adi Dassler,represents mountains,pointing towards the challenges that are seen ahead and the goals that can be achieved.The logo was used for the first time in 1967.
【语篇导读】本文介绍了几个著名的商标背后的故事,包括发展的过程以及每个商标所代表的含义。
21.What does Nike’s logo stand for?
A.The wing of the Greek goddess.
B.The source of inspiration for soldiers.
C.The statue of the Greek goddess.
D.The goddess of victory.
答案:A
解析细节理解题。根据第二段中的“ThislogorepresentsthewinginthefamousstatueoftheGreekgoddess”可知,这个商标代表的是希腊女神Nike雕像上的翅膀,故A项正确。
22.We can learn that Apple’s present logo is .
A.the religious story of Adam and Eve
B.a bitten apple with only one color
C.Newton’s sitting under an apple tree
D.the rainbow-colored bitten apple
答案:B
解析细节理解题。根据第四段中的“Andthentherainbow-coloredapplewasreplacedbytheone-coloredlogoin1998.Ithasnotbeenchangedsofar”可知,现在的苹果商标是一个只有一种颜色的被咬掉一块的苹果。故B项正确。
23.Which of the following describes the right order of the birth of the great logos?
A.Mercedes-Benz→McDonald’s→Nike→Apple
B.Nike→McDonald’s→Apple→Mercedes-Benz
C.McDonald’s→Apple→Nike→Mercedes-Benz
D.Nike→Mercedes-Benz→McDonald’s→Apple
答案:A
解析细节理解题。根据第五段的第一句可推知,梅赛德斯—奔驰商标的诞生时间在1909年之前;根据第三段第一句可知麦当劳商标被设计出来的时间是在1962年;根据第二段最后一句可知耐克商标被设计出来的时间是1971年;根据第四段第二句可知苹果商标首次被设计出来的时间是1976年。由此可知正确顺序是A项。
