第II卷（共45分）
注意事项：
1．用黑色或蓝色钢笔、圆珠笔直接答在试卷上。
2．答卷前将密封线内的项目填写清楚。
第四部分： 书面表达（共两节，满分45分）
第一节：阅读表达（共5小题；每小题3分，满分15分）
阅读下面的短文，并根据短文后的要求答题（请注意问题后的字数要求）。
If you are thinking of using advertising to promote your business, consider the following tips.
1. Develop a detailed marketing plan
Ask professionals to develop marketing plans that provide you with a comprehensive understanding of your businesses and industries. A marketing plan will provide you with internal/external situational analysis, Pricing, Distribution, Strategies and Tactics（战术）, Marketing Research, Implementation Schedules, Evaluation Strategies, and more.
A professional marketing plan pays off in great profits by getting rid of wasted advertising and marketing efforts and unnecessary costs.
2. Plan your advertising schedule several months in advance.
